Thursday, May 14, 2009


Today's news story about how pharmacutical giant Pfizer is giving away free Viagra and Lipitor to those who are unemployed sounds like the beginning of a Soma-like society where the masses are kept drugged and happy (ala Huxley's "Brave New World").


TRENTON, N.J. — Pfizer Inc. says it will provide 70 of its most widely prescribed prescription drugs _ including Lipitor and Viagra _ for free to people who have lost their jobs and health insurance.

The world's biggest drugmaker said Thursday it will give away the medicines for up to a year to Americans who lost jobs since Jan. 1 and have been on the Pfizer drug for three months or more.

The announcement comes amid massive job losses caused by the recession and a campaign in Washington to rein in health care costs and extend coverage. The move could earn Pfizer some goodwill in that debate after long being a target of critics of drug industry prices and sales practices.

The program also likely will help keep those patients loyal to Pfizer brands.


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